In the three years since the inception of Lilystars Records, I have received a number of submissions from start-up bands. I admire their passion, effort and confidence. But in most cases these submissions spell a general unreadiness of the struggling artist. And in my constant look-out for a promising act, I also notice the same problems with some indie musicians.
While I encourage the DIY route to success, which means releasing your own record, you need to be ready and understand the phrase “Music Business”. Like any business the main investment for any musician is Time. Money is secondary. Many falls into a trap of misdirecting their investments like rushing to a studio to record a demo or a track to release, or even worse, a quarter-baked album.
Aspiring artists should recognize the need to work on their musicianship, especially their songwriting, so that they are strong enough before even thinking of recording any. Artists should also make sure they are exciting to watch live to be able to impress anyone who comes to their show (artists, music fans, labels, press) because they heard their demos or single, and in the process successfully blow them away. This requires time. Lots of it.
It is also important for an indie artist to recognise the need to learn the skills that will propel their career as a musician. The internet is the best place to acquire training, tools and advice. Investing money comes in when you decide to pay for lessons, buy books written by experts, hire a good producer and record in a professional studio.
A greater chance of success can be achieved when you appreciate learning, research and investing in yourself and your band covering all aspects of your career: the ability to sing or play, your songwriting, your imaging and branding, your stage performance, internet marketing and so on.
That in mind, impress me with a pop gem, and I will do my best to help you and your band.